Northern Hawke's Bay is rich in Maori and European history, with a range of wilderness landscapes from mountains to sea.

The area includes the massive adventure playground that is the rainforest-surrounded Lake Waikaremoana in Te Urewera National Park, the surf and fishing beaches of Mahia Peninsula with the riverside town of Wairoa at its commercial and administrative centre.

The district has a population of just under 10,000, with around half living in the Wairoa township, which is an hour’s drive from Napier to the south, and Gisborne to the North.

Northern Hawke’s Bay has been built on the back of pastoral farming and horticulture, which are still important industries today.

The area is renowned for its hill country farms, fertile river plains with their rich soils and a climate that is conducive to growing a wide variety of crops. The area has an abundance of natural resources that have the possibility for creating good commercial opportunities with the right kind of investment.

Wairoa district also has significant forestry assets. Radiata pine and Douglas fir forests are now starting to produce large volumes of timber and what’s more, it’s all plantation-based rather than being native forest.

Wairoa is well placed near the forests and is an important link in the transport chain up and down the East Coast of the North Island.

Northern Hawke’s Bay offers plenty of lifestyle and recreational activities including trout fishing, surf casting, rock fishing and deep sea fishing, surfing, bush walks, golf, tennis, water activities, such as canoeing and rafting, on the Wairoa River and thermal hot pools at Morere.

To visit the Hawke's Bay Regional Tourism website click here.