The secret is out – Central Hawke’s Bay offers an unbeatable combination of lifestyle, community, and economic opportunity. It’s a compelling reason to set up business and make a home there.

The region’s ‘bread and butter’ is sheep and beef farming, pip and stone fruit, vegetable and grain crops, and dairy farming. But today many other kinds of businesses are choosing to set up in the centre of Hawke’s Bay.

The area’s also a big part of Hawke’s Bay Wine Country with tourism businesses, export-related producers like Carter Holt forestry blocks and fishing contractors adding to the region’s worth year by year.

Cluster industries have naturally followed with added-value processing in the form of wood mills, wool merchants, and meat works.

In the east coast, hot sand swirls along seven beaches, and in the west rise the Ruahine Ranges which are home to some great hunting and tramping spots. Waipukurau is the largest town and is the industrial hub of the area. It's surrounded by the smaller townships of Porangahou, Takapau, Waipawa and Otane - which is a popular lifestyle choice for many moving to the region.

Boutique shopping, café dining, fishing, golf, polo, rugby, a sport’s stadium and gym, heated pools….sounds too good to be true? Why not discover Central Hawke’s Bay for yourself!

To visit the Hawke's Bay Regional Tourism website click here.